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People
PLANET
SPORT IS MORE THAN A GAME. IT CHANGES LIVES.
Sport opens doors, builds confidence and brings people together. That's why we're working to help as many people as possible experience everything sport has to offer.
WE STRIVE TO
INCREASE ACCESS
We're partnering to develop and enhance community spaces and programs, so more people have the opportunity to play.
BUILD BELONGING
We're working with local partners and communities to make sport a place where everybody feels represented, welcome and included.
OUR AMBITION TO CREATE LASTING IMPACT
We build partnerships, volunteer our time, and create products with one goal in mind: to help more people access sport and feel they belong. In collaboration with our non-profit, grassroots, and community partners, we’re driving change and transforming lives through sport.
Sports can change lives. It gives people confidence, self-esteem, and a sense of purpose.
Billie Jean King
- adidas Ambassador
TOGETHER WE CAN REACH FURTHER
29 Countries
With our partners, we bring the power of sport to communities in 29 countries. Opening doors to play, belong and thrive around the world.
30 Key Partners & Programs
Together, we co-create and provide support to programs addressing barriers to sport, bringing meaningful impact to individuals and their communities.
230 Local Organizations
Our programs and initiatives help turn the power of sport into real opportunities. Through funding and collaboration, we were able to support communities across 230 local organizations worldwide in 2025.
Key Partners and Programs
Find out more about our global community of partners.
global
adidas Foundation
The foundation works globally through partnership development, community engagement, advocacy, evaluation and research to unite communities through sport and drive social change for people and the planet.
Learn more
USA
adidas Legacy
A basketball platform for underrepresented communities that empowers and unites the next generation of creators to make a better future.
USA
Ahmaud Arbery Foundation
Supporting mental wellness and creating pathways for young men to thrive through a harmony of running and leadership programming.
south africa
Amandla
AMANDLA drives positive change for youth by creating Safe-Hubs in impoverished areas that offer sports, education, and mentorship.
china
Amity Foundation
This foundation works to enhance sports development in rural China by providing sports products, teacher training, and academic opportunities.
USA
Athlete Ally
Advocacy to move LGBTQI+ equality forward in sport by activating communities to lead and consult on creating more inclusive policies.
USA
Boys & Girls Clubs of America
A network of clubs offering affordable sports access for youth to develop their confidence through recreational programs.
china
China Children and Teenager Fund
This partnership focuses on promoting the all-around development of children & adolescents and creating more opportunities for them to fully enjoy the joy of sports.
global
Common Goal
A sport-for-good network connecting the cultural and financial influence of the football industry with local organisations all around the world to dismantle inequalities and build a better future for all.
brazil
CUFA
This organization promotes integration, empowerment and social inclusion through cultural, sports and educational projects in favelas.
Panama
Fundación Alberto Motta
By supporting initiatives in education, health, culture, the environment and housing the foundation provides partners with tools to improve life in high‑risk communities. The joint Encestando Sueños program exemplifies this impact by transforming young basketball athletes through sport.
Peru
Fundación Niños Del Arco Iris
The foundation is a non-profit in Peru focused on improving the lives of economically vulnerable children. Providing education, health, and nutrition to children ages 3-13, the foundation works to break the cycle of poverty and create brighter futures through a holistic approach that nurtures mind and body.
FEATURED STORIES
Explore a selection of stories highlighting our partners, the people behind the work, and the real impact in action.
Discover More
adidas Launches Single Shoe Service For Those Living With Leg Limb Difference
HER TEAM: Elevating Japanese Girls in the World of Football
Taking Action to Change Lives Through Sport
adidas Runners: With Women We Run
adidas Reveals Industry-First Adaptive Wheelchair Basketball Uniforms
Celebrating a year of unity, impact and progress: adidas Runners 2024
adidas Helping to Level the Playing Field for Next Generation of Athletes Through Partnership with Boys & Girls Clubs of America
Adidas foundation
Diversity, Equity & Inclusion
FOR THE PLACES WE PLAY
The planet is a playground. See how we are shifting our business to help reduce our impact on the environment. Explore our action steps and our roadmap to a lower-impact future. 
Learn More